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What do Facebook subscriptions mean to PR people?
Everyone seems to be talking about Facebook’s newest feature – subscriptions - and I wanted to clarify how it effects digital PR and brands. And by everyone, I of course mean all the tech sites and...
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Interactive video: Draw a Stickman
This is a really cool tactic from a web design company called hitcents. I’ll not give too much away but it’s an interactive video in which the user actively participates – first by drawing a stickman...
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Is the internet really that important?
It’s been quite some time since I’ve posted here, one of the main reasons being that for a few weeks I was travelling around New Zealand, a country apparently entirely devoid of wi-fi or...
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Still waiting for the social revolution…
It’s been quite some time since I have managed to write something, owing to a combination of professional and personal commitments (Christmas is a hectic time of the year!). I’m currently sitting in an...
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Events » Singapore
WHERE SHOULD YOU BE SOCIAL? I’m speaking at Social Media Week 2013 in Singapore next week (Wednesday 20th February) on how to rationalise your social presence. Sign-up at the link below: Events »...
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Where Should You Be Social?
My blog posted on http://socialmediaweek.org/singapore ahead of next week’s series of events: Whatever your reason for using social media, whether you’re trying to sell products or build a personal...
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SOCIAL MEDIA: LESS IS MORE
Originally posted on the Waggener Edstrom blog http://bit.ly/ZOpwoG Recently I presented at Social Media Week in Singapore, on the topic of ‘Where Should You Be Social?’ The session proved very...
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IN CONTENT MARKETING, VIRALITY IS NOT THE ENDGAME. IMPACT IS.
Originally posted on http://accelerateinfluence.com/asia-digital-blog In recent weeks, one of the most talked about pieces of online content was a failed wedding proposal video in a mall. While there...
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GOING VIRAL ISN’T THE ENDGAME (UPDATE)
Previously I wrote a blog post about a viral marketing video by Cadbury. Marketing asked me to re-imagine it for their publication – below is the updated version. The original post can be found here....
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PAPER – THE LATEST FACEBOOK REINVENTION
Check out our update on the newest evolution of Facebook – as it innovates to stay relevant to its vast userbase, and especially younger users (the prize-catch of all big-time marketers). Facebook...
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