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Humour as an engagement tool
Part of my job is creating original and engaging content. There are a lot of different ways of doing this, but some of the most engaging content leverages humour or a quirky nature to increase its...
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The importance of social media when managing issues: The Yahoo case study
There are plenty of reasons that issues management is consistently at the forefront of my mind. I’ve done a lot of work for aviation companies (aircraft manufacturers, engine manufacturers and...
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Just Integrate It: Awesome campaign for Marty McFly’s Nikes
First of all, how cool is this?? Nike have actually made the futuristic trainers they designed for Marty McFly (Michael J. Fox) to wear in Back To The Future II in 1989. They have also raised loads of...
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What do Facebook subscriptions mean to PR people?
Everyone seems to be talking about Facebook’s newest feature – subscriptions - and I wanted to clarify how it effects digital PR and brands. And by everyone, I of course mean all the tech sites and...
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Interactive video: Draw a Stickman
This is a really cool tactic from a web design company called hitcents. I’ll not give too much away but it’s an interactive video in which the user actively participates – first by drawing a stickman...
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Is the internet really that important?
It’s been quite some time since I’ve posted here, one of the main reasons being that for a few weeks I was travelling around New Zealand, a country apparently entirely devoid of wi-fi or...
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Still waiting for the social revolution…
It’s been quite some time since I have managed to write something, owing to a combination of professional and personal commitments (Christmas is a hectic time of the year!). I’m currently sitting in an...
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Events » Singapore
WHERE SHOULD YOU BE SOCIAL? I’m speaking at Social Media Week 2013 in Singapore next week (Wednesday 20th February) on how to rationalise your social presence. Sign-up at the link below: Events »...
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Where Should You Be Social?
My blog posted on http://socialmediaweek.org/singapore ahead of next week’s series of events: Whatever your reason for using social media, whether you’re trying to sell products or build a personal...
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SOCIAL MEDIA: LESS IS MORE
Originally posted on the Waggener Edstrom blog http://bit.ly/ZOpwoG Recently I presented at Social Media Week in Singapore, on the topic of ‘Where Should You Be Social?’ The session proved very...
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IN CONTENT MARKETING, VIRALITY IS NOT THE ENDGAME. IMPACT IS.
Originally posted on http://accelerateinfluence.com/asia-digital-blog In recent weeks, one of the most talked about pieces of online content was a failed wedding proposal video in a mall. While there...
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GOING VIRAL ISN’T THE ENDGAME (UPDATE)
Previously I wrote a blog post about a viral marketing video by Cadbury. Marketing asked me to re-imagine it for their publication – below is the updated version. The original post can be found here....
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PAPER – THE LATEST FACEBOOK REINVENTION
Check out our update on the newest evolution of Facebook – as it innovates to stay relevant to its vast userbase, and especially younger users (the prize-catch of all big-time marketers). Facebook...
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